The Reading JCC Logo
Gernsheimer, Jack (2010-02-23). Designing Logos (Kindle Locations 1361-1363).
Skyhorse Publishing. Kindle Edition.
This logo is successful with the way it incorporates the letters JCC as well as depicting an outline of the Star of David, a symbol of Judaism. JCC stands for Jewish Community Center, the repeated “J’s” rotated over and over agin create the letters JCC. The repeated J’s also create the 6 pointed star with the remaining negative space. The sleek design and creative letter placement gives this logo multiple meaning and representations that all give the JCC its defined image.
“Designed by Franz Josef Popp and modified in the 1990s by Zintzmeyer & Lux.”
Gernsheimer, Jack (2010-02-23). Designing Logos (Kindle Location 2165). Skyhorse Publishing. Kindle Edition.
Circles are a common theme that we start to see with many logo designs. The perfect geometric shape provides an image with symmetry, giving the overall image a sense of balance. This logo uses negative space to make the letters BMW pop. It also uses a checkerboard in the center to represent the checkered flag we can see in professional races. The symmetry and balance give this logo cohesion and precision, making it the successful logo we all know today.