Reading Pretzel Machinery
Gernsheimer, Jack (2010-02-23). Designing Logos (Kindle Locations 1310-1313).
Skyhorse Publishing. Kindle Edition.
Once again, the common theme of mixing typography and symbolic images is used to give a company its recognizable image and theme. Reading Pretzel Machinery manages to pull off the I <3 NY logo feel that was introduced to us by Milton Glasier.
If they used the letter "P" to represent their brand name they would have wound up with "RPM", automatically linking them to the automobile industry. How did they solve that issue Instead of using the letter “P”, they represented the word pretzel with a recognizable symbol of a pretzel. The pretzel symbol is created from the intertwined “R” and “M”. The negative space around the letters give the overall image an interlaced appearance that make the pretzel look like it is overlapping. The gradient used in the color version gives off the image of a pretzel being baked.