Logo Showcase Episode 3:
“The logo for GM’s emerging automobile division Saturn was introduced around 1984. Always set within a red rectangle, the intersecting circular and oval lines, which bleed out of the box, represent the spherical planet and its encircling rings.”
Gernsheimer, Jack (2010-02-23). Designing Logos (Kindle Locations 2583-2585).
Skyhorse Publishing. Kindle Edition.
Although out of business today, I assure you that is not because of this logos failure of representation. This logo never needed the word saturn, but wow did they do a nice job with the typography. The letter “A” seems to separate the word into two parts, “S” and “Turn”. The logo itself uses negative space inside of a rectangle to create the image of the planet saturn. The logo breaks off at the borders of the rectangle without losing its representation of a planet. Somehow our brain manages to finish the rest of the image, and we see a planet even though less than half of the image (planet and ring broken off by the red border) is represented, now that is pure logo mastery.